Where Heritage Meets Contemporary Comfort

Brand identity design for Blend Boutique Hotel, a boutique hotel located in the heart of Athens.

Housed in a historic building once owned by the Pavlidis family — a renowned pastry and chocolate workshop — the hotel’s identity draws from its rich past. A vintage-inspired typeface was selected for the logo, echoing the building’s history and its old-world character.

To balance heritage with a modern sensibility, a custom pattern in soft, pale tones was developed and applied across all brand materials, creating a cohesive and contemporary visual system.
The result is a brand identity that blends nostalgia with freshness — a refined yet approachable aesthetic that allows the hotel to stand out within the urban hospitality landscape.

BRAND NAMING & STORYTELLING: Katerina Esslin.