From Siesta to Fiesta
The venue is conceived as a hybrid duality: a luxurious, serene retreat by day, shifting into a vibrant party destination from sunset onwards. Its identity is shaped by solar references, bronze architectural elements, Cycladic white, signature arches, a warm “casa” hospitality feel, and a strong landmark presence.
This duality is expressed through a complementary naming and design strategy, introducing two interconnected brands and logos. Casasunsha, the suites, is positioned as a Hybrid Retreat and represented by three arches and a sun, while Sunsha, the party restaurant, is defined as a fiesta restaurant and symbolized by a single arch and a crescent moon—an intentional, elliptical evolution of the Casasunsha logo.
A signature pattern derived from the arches was applied across in-room and dine-in materials in bronze and white tones, reinforcing the unified yet dual identity.
CONCEPT, BRAND NAMING & STORYTELLING: Katerina Esslin.