All bay stories

Naming, logo design, and brand applications for Cousteau.

The seafaring (“captain-style”) brand name COUSTEAU was selected based on the insights of the brief, along with the designation All-Bay rather than All-Day, referencing the location and the view (at the bay).

The logo was designed with custom typography, intentionally “weathered” by salt to evoke the sea, and features a double-tailed mermaid as its symbol, emphasizing the pursuit of the “unattainable” within the marine realm. The color chosen was a deep seabed blue (slightly violet-toned) to convey intensity and a strong sense of Greek identity.

A signature pattern was developed using a repeated mermaid motif at an impactful scale, applied across various materials (placemats, plates, take-out packaging, and an interior wall mural).

The restaurant’s signage was hand-painted, using a handmade stencil of the logo applied directly onto a whitewashed wall at the entrance.

CONCEPT, BRAND NAMING & STORYTELLING: Katerina Esslin.