A Signature of Effortless Elegance

A new brand identity created for Aesthisis Boutique Villas, a collection of villas in Santorini designed by an established architectural studio.

The word Aesthisis was developed as a custom logotype, using a light, handwritten style that gives the letters a sense of movement, almost as if they are dancing in the air. In contrast, the tagline Boutique Villas is set in a simple, bold typeface, creating a balanced dialogue between expression and clarity.

The website design follows the same philosophy of simplicity and restraint that defines the architecture of the villas. Through clear and intuitive navigation, visitors can easily explore the different villas, access essential information, and proceed with their booking.

A signage system was also designed for the exterior of each villa, featuring the logo while replacing the tagline with the individual name of each property.
The result is a minimal yet refined visual identity that reflects the elegance and atmosphere of the villas themselves.