Where Light Becomes Identity

Brand identity design for Porto Mykonos, a classic hotel on the island undergoing a thoughtful revival.

The logo is crafted in a handwritten style, expressing the name with a sense of authenticity and ease. A circular element in copper symbolizes the sun — a defining feature of the hotel, celebrated for its sunsets.

Mykonos itself, known for its light, wind, and natural beauty, inspired the development of a pattern applied across all brand materials. The visual narrative plays with light and shadow, featuring the silhouette of a woman with wind-swept hair, subtly reflected across a white washed wall.

A palette of greys, white typography, and copper accents creates a fresh yet timeless identity. The experience is completed with menus bound in recycled leatherette, in blue and brown tones.