Elevated Sleeping Realities

A publication created for White mattresses that transcends the conventions of corporate product communication, entering the realm of literature in the form of a collectible coffee table anthology. The product brief evolves into a contemplative study of sleep, with the brand promise “ELEVATED SLEEPING REALITIES” and the WHITE logo blind-embossed on a pure white cover, transforming reading into a tactile, elevated experience. Each spread is uniquely composed to mirror the gradual immersion into dreaming, where poems, bedtime stories, sensory lists, and bedside notes intertwine with refined product information through moments of intensity and quiet pause. Typography behaves like the subconscious — at times assertive, at times withdrawn — while the color palette and carefully selected papers act as tactile metaphors for mattress materials such as cotton, linen, and wool. The closing chapter, THE ENDLESS, completes the narrative of boundary dissolution, both in the uncompromising quality of the mattress and in the visual storytelling itself.

CONCEPT, STORYTELLING & ORIGINAL POETRY: Katerina Esslin.